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ABOUT JULIANA YI & VIASAGE

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WHY VIASAGE EXISTS

Many organizations see global growth as a business strategy challenge rather than a people & culture challenge. As a result, new leaders struggle to adapt, teams lose alignment between goals and execution, and HR is unable to play the strategic role the business truly needs.

ViaSage exists to close this gap.

 

We help organizations across Korea, Japan, and the U.S. connect people, culture, and business strategy so leaders and teams can thrive, sustain growth, and deliver lasting results.

GLOBAL SUCCESS IS BUILT ON MORE THAN BUSINESS STRATEGY.

It happens when leaders and teams turn strategy into action with clarity, trust, and alignment. True growth comes from connecting the right people, fostering the right culture, and ensuring everyone moves toward the same vision.

ABOUT ME

Over the past two decades, I’ve worked across Korea, Belgium, Japan, and the U.S. — not just as an HR professional, but as an expatriate navigating new countries, languages, and systems. My career spans diverse industries and leadership roles at Novartis, Expedia, and Cytec, where I supported global and local teams through change, growth, and cross-border expansion.
I’ve seen how HQ decisions can feel out of touch with local realities — and how cultural context can make or break alignment. I’ve experienced the uncertainty of leading far from home, and the deep reward when everything finally connects.
Whether you’re adjusting to a new culture or stepping into a bigger role, I bring real-world experience and empathy to every conversation.

CREDENTIALS

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Senior Professional in human Resources (SPHR) Certification

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Organization Development Certification Program (ODCP)

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Energy Leadership™ Index Master Practitioner (ELI-MP)

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ICF Member (International Coaching Federation Professional Coaches)

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20+ YEARS

in HR and leadership roles at global companies like Novartis, Expedia, and Cytec, supporting international growth, restructuring, and cultural integration.

LANGUAGES

English

Korean

Japanese

Our Philosophy

LEADERSHIP IS A CATALYST FOR ALIGNMENT AND CHANGE

I believe leadership sets the tone for how organizations grow, adapt, and connectacross borders. When leaders are clear and centered, teams align more naturally.

EVERY JOURNEY IS SHAPED BY EXPERIENCE, CULTURE, AND PERSPECTIVE

I approach individuals and organizations with respect for their unique histories, identities, and environments. Growth doesn’t come from comparing one path to another— it comes from honoring where we are, and building from there.

NOTHING EXISTS IN ISOLATION

I take a holistic, systems-level approach to change — connecting strategy with people, structure, and culture to foster sustainable alignment and long-term impact. These principles shape every engagement — whether it’s a coaching session, a team offsite, or a long-term HR transformation initiative.

Our Journey Together

1

INITIAL CONSULTATION

We start by understanding your needs, goals, and expectations. 

2

DIAGNOSIS

We identify core challenges in organization, people, culture, and operations

3

SOLUTION DESIGN

We create a tailored HR strategy and roadmap for your growth.

4

IMPLEMENTATION SUPPORT

We help you embed changes, build capabilities, and achieve lasting results.

Contact us

Tackle your cross-border HR challenges with expert guidance. We collaborate with you to align people, processes, and structures for sustainable global success.

Ready to talk? Schedule a 30-minute conversation to explore fit!

Book a Call

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